As partnerships between influencers and travel boards grow more common, having a clear, well-drafted contract isn’t just a nice-to-have—it’s essential. Whether you’re a tourism bureau, destination marketing organization, or content creator, a strong contract ensures both parties are protected and expectations are aligned from the start.
Here’s what to consider when drafting influencer and travel board contracts:
Clearly Define Deliverables
Usage Rights & Licensing
Compensation and Perks
Disclosure and Compliance
Exclusivity & Non-Compete Clauses
Cancellations & Force Majeure
Performance Metrics & Reporting
A thoughtfully drafted contract doesn’t just protect you—it builds trust. Whether you’re an influencer helping travelers discover hidden gems or a travel board promoting your region’s beauty, clarity is the key to a smooth and successful partnership.
Need help crafting the perfect influencer agreement?
April is familiar with influencer marketing and digital media. A little legal TLC goes a long way toward creating unforgettable—and stress-free—travel campaigns.
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